AWS and Microsoft are selling much more than cloud services - Bert Hubert's writings
a day ago
- Corporate customers prioritize avoiding blame, preferring vendors who take full responsibility for failures.
- Cloud providers like AWS and Microsoft excel as 'blame absorbers', offering nearly risk-free solutions by allowing customers to spend more money to fix issues.
- European cloud alternatives struggle to compete with hyperscalers because they cannot provide the same level of blame absorption or risk-free comfort.
- Success in corporate markets requires more than technical excellence; it demands a supporting ecosystem of certifications, training, and blame management.
- European providers could leverage unique selling points, such as GDPR compliance and reduced risk of US sanctions, to attract corporate clients.