Steam sales reportedly topped $11B during H1 2026 due to shifting trends
4 hours ago
- #Gaming Industry
- #Digital Storefronts
- #Steam Revenue
- Steam's revenue in H1 2026 reached $11.1 billion, a 14.5% increase from H1 2025 and 8% higher than H2 2025.
- Growth drivers include a surge in Chinese players, higher game prices, viral co-op hits, and smarter back-catalogue strategies from publishers.
- Top-selling games like Forza Horizon 6, Resident Evil Requiem, and Crimson Desert each earned nearly $200 million in H1 2026.
- New 2026 releases accounted for only 21% of revenue, indicating increased reliance on older games compared to previous years.
- Discussions highlight debates over Steam's 30% commission, with comparisons to Apple and critiques of its market dominance.