Monopoly Enshittified Amazon
7 hours ago
- Amazon has shifted from being customer-centric to an ad-filled platform where search results are dominated by paid placements, often irrelevant.
- Amazon's $31 billion 'ad' business is mostly payola, where sellers must outspend each other to appear in search results, driving up costs.
- Amazon's monopoly over buyers (via Prime) gives it monopsony power over sellers, forcing unfavorable terms like most-favored-nation status and high fees.
- These fees can total 45% of a product's price, forcing sellers to raise prices everywhere, not just on Amazon.
- Amazon clones successful seller products and promotes its own brands, engaging in self-preferencing that harms independent sellers.
- The enshittification of Amazon is a symptom of broader platform capitalism, where companies use control over markets to extract value from creators and sellers.
- Proposed solutions include adversarial interoperability to allow competition and requiring a minimum of real search results over ads.
- Historical antitrust neglect allowed this situation; structural separation and anti-monopoly measures are needed now.