Amazon pilots ad services in ChatGPT
20 days ago
- Amazon advertisers can now extend campaigns into conversational ChatGPT ads via a new partnership with OpenAI.
- The integration, piloted by Delta Vacations, allows ad purchases through Amazon's demand-side platform (DSP) on a cost-per-click or cost-per-mille basis.
- Ads appear as text and image units beneath organic ChatGPT responses with clear sponsored labels; OpenAI controls all ad delivery decisions.
- Amazon also offers product feed ads that automatically generate assets from product catalogs.
- The partnership leverages Amazon's shopping and streaming data for marketing precision, while OpenAI pitches contextually rich campaigns.
- ChatGPT ads recently achieved a $1 billion annualized revenue run rate, with tens of thousands of advertisers using the service.
- OpenAI has expanded the ads business globally and partnered with LiveRamp for measurement, and earlier considered a deal with The Trade Desk.