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We Compared 51k Paint Colors: 3 in 4 Have a Near-Identical Twin in Another Brand

a day ago
  • Out of 51,362 paint colors across 34 brands, 76.7% have a practically identical match (ΔE < 1) from another brand, and 97.9% have one that is very close (ΔE < 2).
  • Colors were compared using CIEDE2000 (ΔE 2000) based on manufacturers' published digital values, excluding exact hex duplicates.
  • Famous colors like Farrow & Ball Hague Blue and Benjamin Moore Chantilly Lace have twins with ΔE below 0.5 from other brands.
  • The most overlapping brand pairs (Behr/Benjamin Moore, Benjamin Moore/Vista Paint) have hundreds of near-identical matches.
  • White colors (L* ≥ 90, chroma ≤ 8) number 3,453 across brands, with Dulux, Sikkens, and Zolpan leading in count.
  • Practical advice: the color you like likely exists in a local brand; choose paint based on quality/finish/price, then find the closest match; always test a real sample.