I Can't See Apple's Vision
a day ago
- Companies often lose their vision as they grow, adding layers of management that stifle creative passion, as Steve Jobs noted.
- Apple's macOS has lost a clear, cohesive vision, unlike iPadOS and iOS, which still have strong guiding principles.
- The macOS Tahoe release shows a struggle between good engineering (e.g., clipboard manager, Spotlight improvements) and poor visual design (e.g., oversized UI elements, confusing notifications, forced iOS features).
- Copying iOS features without adapting them to the Mac's desktop environment leads to awkward, user-unfriendly experiences (e.g., Control Center, Shazam on Mac).
- The author fears that the creative people who build valuable features are losing the argument to management, resulting in a fragmented, inconsistent user experience.