Microsoft drops Copilot+ branding from its new laptops
3 hours ago
- Microsoft launched the Copilot+ brand in 2024 to differentiate AI-capable PCs but is now quietly dropping it after poor sales and a disappointing launch.
- Surface CVP Brett Ostrum confirmed that new devices meet the hardware requirements but will not carry the Copilot+ badge, and other eligible devices also lack the branding.
- Microsoft is scaling back Copilot integration in Windows 11 to improve performance and reliability, and optimizing for 8GB RAM amid memory shortages.
- Despite dropping the hardware branding, Microsoft continues developing AI features and has revamped Copilot with new capabilities like Home, Code, and Autopilot.
- The decision is likely influenced by the widespread availability of NPUs meeting 40 TOPS and the high cost of the 16GB RAM requirement.