Instagram CEO warns against turning off algorithm
20 days ago
- Instagram chief Adam Mosseri warns turning off algorithms worsens user experience and lowers satisfaction.
- Australian government proposes law requiring platforms to offer chronological feed opt-out via push notifications.
- Chronological feeds exist on Instagram but user awareness is low; Mosseri admits need for better discoverability.
- Mosseri claims chronological feeds get overwhelmed by brands, reducing creator and friend visibility.
- Engagement drops by up to 50% in chronological feeds, leading to less time on platform.
- Mosseri denies Instagram is addictive, distinguishing casual use from clinical addiction.
- Government's Digital Duty of Care aims to shift harm reduction responsibility to tech companies.
- Dutch and EU laws already mandate chronological feed options; Dutch court recently required default chrono feed.
- Mosseri emphasizes defaults are crucial for feature adoption, as opt-in rates remain low.