A DNS Record Now Flags Domains for Sale. Adoption Is Up to Registrars
3 hours ago
- A new DNS standard (RFC 10023) lets domain owners publicly signal they are willing to sell using a TXT record at '_for-sale'.
- The record includes a version tag and optional fields for contact URIs, text, codes, and asking prices.
- It acts as a discovery layer, not a marketplace; negotiations and transactions remain separate and human-driven.
- Proposed by SIDN Labs to make the domain market more transparent, particularly benefiting owners who are not professional traders.
- The standard applies to all domain extensions (not just .nl) and has been piloted with registrars who expose a 'Sell' button.
- Adoption depends on registrars implementing the feature, which may conflict with their secondary-market incentives.
- The record is neutral enough that brokers can also use it to find active sellers.
- As an Informational RFC, it is not mandatory, and carries security risks such as misuse of contact fields or false intent signals.