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A DNS Record Now Flags Domains for Sale. Adoption Is Up to Registrars

3 hours ago
  • A new DNS standard (RFC 10023) lets domain owners publicly signal they are willing to sell using a TXT record at '_for-sale'.
  • The record includes a version tag and optional fields for contact URIs, text, codes, and asking prices.
  • It acts as a discovery layer, not a marketplace; negotiations and transactions remain separate and human-driven.
  • Proposed by SIDN Labs to make the domain market more transparent, particularly benefiting owners who are not professional traders.
  • The standard applies to all domain extensions (not just .nl) and has been piloted with registrars who expose a 'Sell' button.
  • Adoption depends on registrars implementing the feature, which may conflict with their secondary-market incentives.
  • The record is neutral enough that brokers can also use it to find active sellers.
  • As an Informational RFC, it is not mandatory, and carries security risks such as misuse of contact fields or false intent signals.

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