The Trouble with the Segway
2 days ago
- Segways failed partly because riders appear smug and effortless, provoking negative reactions.
- A one-wheeled version called the Eunicycle is received positively, while the original Segway is ridiculed.
- Changing the design to look more physically engaged, like a skateboard or bicycle, could improve its appeal.
- The company's success in raising money allowed them to work in secret, missing real-world user feedback.
- Lack of iterative development with actual users led to an uncool product that ignored public perception.