Apple debuts iPhone 18 Pro and iPhone 18 Pro Max
20 days ago
- Apple announces iPhone 18 Pro and iPhone 18 Pro Max with the most advanced camera system, featuring a 48MP Fusion Main camera with variable aperture for creative control.
- The new A20 Pro chip, built on 2nm process, delivers up to 40% faster graphics and double the AI processing power, with a next-generation vapor chamber for sustained performance.
- Battery life sees major improvements: up to 45 hours video playback on Pro Max, faster charging (50% in 15 minutes wired), and 30 hours of typical usage.
- Dynamic Island is redesigned to show three Live Activities at once, while maintaining Face ID functionality.
- Apple Reference Image enables photo authenticity with signed sensor data, and upcoming SynthID support for AI-generated image identification.
- Siri AI, powered by Apple Intelligence, offers personal context understanding, onscreen awareness, and conversational capabilities, rolling out in beta with iOS 27.
- iOS 27 introduces features like Spatial Reframing, upgraded Clean Up, Photorealistic Image Playground, Notify Me in Safari, and iPhone Handoff for dual-SIM switching.
- eSIM-only models provide larger batteries and are available in select countries, with support from over 500 carriers worldwide.
- Pricing starts at $1,199 for iPhone 18 Pro and $1,299 for Pro Max, with pre-orders from September 12 and availability from September 18.
- Environmental commitments: 40% recycled content, 100% recycled cobalt in battery, and 85% recycled aluminum enclosure, aiming for carbon neutrality by 2030.