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EU Icons for labelling AI-generated content

6 hours ago
  • The EU has created a set of icons for labeling AI-generated content, as part of transparency rules under the AI Act (Article 50(4)).
  • Labeling is required for deep fakes (image, audio, video) and AI-generated text on public interest matters without human review or editorial control.
  • Exceptions include artistic/satirical works, content authorized by law for crime prevention, and text that underwent human editorial review.
  • The icons come in four variations (black, white, with or without transparency) and should be clearly visible, embedded, or placed without overlays.
  • Use of the icons is voluntary but the disclosure obligation is mandatory; deployers must ensure compliance with the AI Act.