Schlep Blindness
19 hours ago
- Schlep blindness is the unconscious avoidance of startup ideas that involve tedious, difficult tasks.
- Hackers especially dislike schleps but they are an inevitable part of building a company.
- This blindness causes founders to overlook valuable opportunities like fixing online payments (Stripe).
- Ambitious ideas have less competition because they intimidate other founders.
- Overcome schlep blindness through ignorance or by asking what problem you wish someone else would solve.