Ads in Software Are Like Stickers on Laptops
3 hours ago
- Apple's in-app advertisements are compared to the stickers Apple refuses to place on its physical hardware, highlighting a contradiction in their user experience philosophy.
- Steve Jobs, in a 2007 Q&A, explained that Apple prioritizes customer experience by keeping hardware free of stickers, arguing that customers want nothing stuck on their products.
- The App Store's current ad placement, with two large ads including one in the top spot, contradicts Apple's historical principle of respecting customer space and integrity.
- The anecdote about avoiding 'Intel Inside' stickers illustrates Apple's longstanding commitment to product purity, which now seems at odds with aggressive ad policies in software.