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How to Get Startup Ideas

19 hours ago
  • The best startup ideas come from problems founders themselves have, not from trying to think up ideas.
  • Successful startups often begin with a small, urgent need (a 'well') rather than a broad but shallow interest.
  • Founders should 'live in the future' and build what seems missing, often by noticing gaps in their own experience.
  • Avoid 'made-up' or 'sitcom' ideas; focus on real problems that users urgently need solved.
  • Being at the leading edge of a changing field helps you notice opportunities that others miss.
  • Turn off filters like 'unsexy' and 'schlep' to see valuable ideas that others avoid.
  • If you need an idea quickly, look for unmet needs in your own life or others', or seek out dying industries ripe for replacement.