Genuine Creativity Is Your New Moat (2026)
20 days ago
- AI makes copying easy, so competitive advantage lies in ideas and innovation, not features or price.
- The Flash era (1996-2020) was a creative explosion enabling experimental web content like microsites, games, and multimedia, despite technical flaws.
- Today's web is standardized, functional, and accessible but boring, with AI-generated sites often lacking genuine creativity and experimentation.
- Differentiation requires deep creative problem-solving: questioning assumptions, starting from scratch, and inventing new interactions or categories.
- AI can accelerate experimentation, but humans must lead creative decisions to avoid replicating banality.
- The business argument: when execution is easy, scarce skills are identifying overlooked problems, reframing ideas, and inventing new models.
- Experimentation is essential — good ideas come from sifting through bad ones, and the habit of creativity is a moat against copycats.