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Leaked Flock Guide Shows How It Teaches Cops to Promote Its Tech

3 hours ago
  • Flock provides police with a coaching guide on how to pitch its license plate reader technology to city councils, even amid public opposition.
  • The guide advises police to avoid debating whether the technology constitutes mass surveillance and instead reframe the discussion around governance and community safety.
  • Flock encourages police to build support early by briefing city managers and council members before public meetings, and to use a carefully scripted presentation.
  • The guide suggests reframing financial discussions by focusing on the cost of unresolved crime rather than the price of the cameras.
  • Flock's tactics are part of a broader effort to counter criticism, including controversies over data sharing with ICE, use in abortion-related searches, and surveillance of protesters.
  • The guide includes success stories in Oakland and Richmond, California, where Flock contracts were renewed despite public scrutiny.
  • Critics, including the EFF and local activists, argue that Flock is exploiting police as salespeople and undermining public governance.
  • The guide acknowledges public expectations for transparency and accountability but treats opposition as a messaging problem rather than a substantive issue.

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