They Stole Your Attention
12 hours ago
- The average human attention span on a screen has dropped from ~150 seconds in 2004 to 47 seconds by 2016, and remained at 47 seconds as of 2025.
- After a screen switch or interruption, it takes an average of 25 minutes and 26 seconds to fully re-immerse in the original task.
- Microsoft 365 telemetry from 2025 shows that the most interrupted workers face an interruption every 2 minutes during core hours, totaling 275 interruptions per day.
- Meta's ad revenue per user in the US and Canada reached $57.03 worldwide in 2025, an all-time high, highlighting the monetization of attention.
- The article recommends keeping your phone in another room, removing feeds from work machines, and maintaining blocks of hours that no notifications can interrupt.