Apple Considering Ads Inside Visual Intelligence, Code Suggests
21 days ago
- Apple may allow search providers to insert sponsored results into Visual Intelligence, based on code found in iOS 27.
- The discovery, by Aaron Perris, indicates providers would insert their own ads rather than Apple selling the ad space, similar to Amazon and Google listings.
- It is unclear if Apple would take a cut of ad revenue from these sponsored results.
- Third-party providers like Google could add sponsored product images alongside organic results when users point their camera to shop.
- This approach differs from Apple's direct advertising pushes in its own apps, such as recent expansions in the App Store and Maps.
- Visual Intelligence already routes shopping queries to partners like Google, Etsy, Amazon, and Anthropologie, so ad-supported results would build on existing functionality.