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Disney+: New user agreement allows ads before movies in all subscriptions

7 hours ago
  • Disney+ updated its Subscriber Agreement in January 2025 to allow advertisements in content across all tiers, including those marketed as ad-free.
  • The change was implemented through a terms update, binding subscribers unless they cancel, even if they signed up before the change.
  • Section 2(k) of the agreement defines exceptions for ads, including streaming rights, live content, promotional clips, branded content, and sponsorships.
  • In September 2026, Disney sent German subscribers an email clarifying that ads could appear before and after content on Standard and Premium tiers.