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Is Gen Z Saving Hollywood?

5 hours ago
  • Fandango's survey showed high Gen Z theater attendance, but it was based on a biased sample of movie enthusiasts.
  • Other surveys (Pew, Gallup) reveal Gen Z sees fewer movies than previous generations at the same age, with a significant drop since 2007.
  • Overall box office has not recovered to pre-pandemic levels, and the non-moviegoing population has increased.
  • Moviegoing has shifted from spontaneous habit to planned outings, reducing frequency.
  • Theaters are adapting by adding amenities like games, dining, and premium seating to attract Gen Z, but this may create an affordability perception issue.

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