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History of PowerDNS 2013-2020, part 3b: the business story - Bert Hubert's writings

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  • PowerDNS faced challenges as telcos moved away from bottom-up engineering, requiring turn-key solutions.
  • Won a large telco deal after enhanced pricing, but it demanded immense personal effort.
  • Realized scaling required a partner; merged with Dovecot/Open-Xchange after a key meeting.
  • Post-merger, they improved sales through listening, radiating experience, and strong legal/management support.
  • Key lessons included navigating RFPs, understanding customer strategy, and building a credible team.