Letterboxd Is Up for Sale, and A24, Sony and the New York Times Are Bidding
4 hours ago
- Letterboxd may be acquired by The New York Times, A24, or Sony Pictures, with an asking price over $300 million.
- The site was founded in 2011 by two New Zealand designers who saw a lack of online spaces for movie lovers.
- Letterboxd has grown from 1.8 million users in 2020 to 30 million users now, with free and paid tiers.
- Media analyst Ken Doctor describes Letterboxd's engaged, paying audience as 'the gold standard of the internet.'
- The author suggests A24 buying Letterboxd would be on-brand but messy due to conflicts of interest, while The New York Times makes the most sense.
- The article notes that the content is rated R for 'language' and 'graphic nudity,' puzzling some readers.