Hitting $125k MRR as a solo founder by doubling down on the right segment

6 hours ago

Jason Zigelbaum built Zigpoll, a survey and customer feedback platform, after identifying a gap in understanding customer behavior in e-commerce.
He bootstrapped the company solo, without cofounders, funding, or a sales team, reaching $125K MRR (around $1.5M ARR) and doubling revenue annually.
The initial focus was on e-commerce, but Zigpoll now serves SaaS teams, offering post-purchase, exit-intent, and CRO surveys to capture honest feedback at key moments.
Key growth channels include the Shopify App Store (about one-third of signups), word-of-mouth from agency operators, and AI tools like ChatGPT (14% of signups).
A major learning was realizing agency operators were the core segment; un-gating integrations and building for them increased revenue per account by 24% without price hikes.
Zigelbaum emphasizes listening to customers through structured feedback, acting on patterns quickly, and using qualitative data over waiting for statistical significance.
His tech stack is JavaScript-based, using Express, Mongo, React, and Redis, and he prioritizes reliable third-party tools to save time and money.
Future goals include reaching $2M ARR and expanding Zigpoll beyond e-commerce to serve any business needing customer insights, while remaining solo and bootstrapped.

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