The Copilot+ PC brand is dead
3 hours ago
- Microsoft and PC makers are quietly retiring the Copilot+ PC branding after a troubled launch.
- The Copilot+ PC brand was tarnished by security issues with the Recall feature, which was delayed.
- Microsoft Surface CVP Brett Ostrum confirmed new Surface PCs are not called Copilot+ PCs but still meet the requirements.
- Qualcomm's Kedar Kondap noted the purpose of Copilot+ PCs was to define a performance bar (e.g., 45 TOPS NPU), but the term is being dropped.
- NVIDIA avoided the Copilot+ PC brand for its RTX Spark platform despite meeting the spec.
- The brand failed to resonate with the market, and Microsoft's Copilot reputation may have contributed to its phase-out.