OpenAI is enlisting an influencer army to make it look 'good for the world'
2 hours ago
- OpenAI has increased sponsored Instagram posts promoting ChatGPT from 61 in June to 141 in August, targeting a broad range of influencers including parenting, fitness, and tech creators.
- The company's influencer strategy focuses on showcasing ChatGPT as a useful tool for daily tasks like parenting, business, content creation, and fitness, rather than addressing AI safety fears.
- OpenAI is open to influencers' creative ideas for sponsored content, emphasizing that AI is an assistant, not a replacement for human roles.
- Despite risks of audience backlash, AI companies like OpenAI are aggressively recruiting influencers to expand their user base and advertising business.
- OpenAI is building its influencer marketing team by hiring talent from platforms like Instagram and TikTok and partnering with agencies like Viral Nation.
- Common themes in sponsored posts include coding, productivity, health, travel, education, and content creation, blending B2B and consumer marketing.