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How AI is killing smartphone apps in China

4 hours ago
  • Chinese smartphone makers are integrating AI more deeply than Apple or Google, moving towards replacing apps with AI agents rather than just adding AI apps.
  • Examples include ZTE's Nubia NaviX Ultra with ByteDance's Doubao AI agent, StepFun's StepX Neo with a proprietary AI agent, and Honor's MagicOS 10 with the YOYO Intelligent Agent, all using Anthropic's Model Context Protocol.
  • These agentic AI phones have an OS-level AI layer that functions across and instead of apps, unlike traditional AI apps on iOS or Android.
  • Apple and Google resist agentic AI because app stores generate significant revenue (15-30% for Apple, 17-26% of Google's operating income from Play Store), while Chinese OEMs can disrupt the app model as they have no stake in it.
  • The AI trend is also reducing in-app purchases by roughly 40% by early 2026, shifting from old app models to AI replacements.
  • Robot phones, like the Honor Robot Phone, use AI to control physical robotic components (e.g., a gimbal camera) and exhibit 'Attachment Economy' features like nodding, shaking head, and backflips to create emotional attachment.
  • These Chinese innovations, while currently unavailable in the US, may expand globally, offering an alternative to the US AI app model and potentially spreading Chinese super-apps and worldviews.
  • The future includes AI wearables tethered to smartphones, with AI models reflecting the values of their creators.

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