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Size of Xbox price increase in Europe shocks

4 hours ago
  • Microsoft's Xbox price increase of up to €200 in Europe and ¥30,000 in Japan took effect August 1st, with consumers not informed of the full extent.
  • The Xbox Series S 512 GB rose from €349.99 to €499.99, while the 1 TB disc version hit €799.99, making PS5 consoles significantly cheaper.
  • In the UK, prices increased by £130-£170, and in the US by $100-150, with Microsoft citing AI-fueled storage and memory shortages.
  • Microsoft CEO Satya Nadella hopes to reverse declining profits, but the company still loses around $150 per unit sold.
  • Critics argue the price hike undermines hardware accessibility and raises concerns about the cost of the upcoming Project Helix console.
  • Sony holds a competitive advantage with sufficient memory supply through 2027, pricing PS5 digital and disc versions $150 less than comparable Xbox models.

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