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San Francisco: Don't Fall for Industry Defense of Surveillance Pricing

11 hours ago
  • Surveillance pricing is a practice where corporations set different prices for the same product based on harvested personal data, invading privacy.
  • EFF supports A.B. 2654, which bans surveillance pricing, and is disappointed that the San Francisco Board of Supervisors stalled a vote on a resolution supporting the bill after criticism from the Chamber of Commerce.
  • The FTC found examples of companies charging higher prices based on personal information, such as new parents seeing higher-priced baby thermometers.
  • EFF argues that privacy is a human right, not a commodity, and opposes surveillance pricing as another form of pay-for-privacy schemes.
  • Surveillance pricing may lead to lower prices for some but often relies on false data and creates winners and losers; EFF opposes it regardless.
  • A.B. 2654 clearly defines surveillance pricing and includes carveouts for loyalty programs, discounts based on cost, termination discounts, and uniformly available discounts.
  • EFF compares surveillance pricing to online behavioral advertising and urges the Board of Supervisors to support the bill.