- Australian influencer Lily Jay, with nearly 3 million Instagram followers, claims to run charitable initiatives through her Lily Jay Foundation, including orphanages and aid projects in Uganda, Gaza, Nepal, and Sudan.
- ABC NEWS Verify investigation reveals extensive use of AI-generated content, including fake videos and images, to depict Lily Jay's charitable work, with evidence like SynthID watermarks from ChatGPT on award announcements.
- The Lily Jay Foundation is not registered as a charity in Australia, and its claimed projects, such as orphanages in Uganda and bakeries in Gaza, lack independent verification or registration with local authorities.
- Lily Jay's real identity is Lily Jay Hinson, with her social media suggesting a lavish lifestyle; the foundation's directors include Syed Ahmed Mohsin, Christine Hinson, and James Bracher, but Lily Jay herself is not listed as a director.
- After ABC NEWS Verify's inquiries, the foundation removed donation options for Australian users, deleted questioned content, and added disclaimers, but international users can still access donation pages, raising transparency and ethical concerns.