- Australian influencer Lily Jay, with nearly 3 million Instagram followers, claims to run charitable initiatives through her Lily Jay Foundation, including orphanages and aid projects in Uganda, Gaza, Nepal, and Sudan.
- ABC NEWS Verify investigation reveals extensive use of AI-generated content, including fake videos and images, to depict Lily Jay's charitable work, with evidence like SynthID watermarks from ChatGPT on award announcements.
- The Lily Jay Foundation is not registered as a charity in Australia, and its claimed projects, such as orphanages in Uganda and bakeries in Gaza, lack independent verification or registration with local authorities.
- Lily Jay's real identity is Lily Jay Hinson, with her social media suggesting a lavish lifestyle; the foundation's directors include Syed Ahmed Mohsin, Christine Hinson, and James Bracher, but Lily Jay herself is not listed as a director.