- OnePlus is exiting U.S. and European smartphone markets as part of an Oppo restructuring, possibly starting this week.
- Realme, another Oppo brand, will exit China, and OnePlus's global withdrawal, including India, is expected by 2027.
- OnePlus initially gained fans with affordable, high-performance phones but now trails Apple, Samsung, Motorola, and Google in the U.S.
- Global smartphone market leadership in Q2 2026: Samsung at 22%, Apple at a record 20%; OnePlus lags behind smaller competitors.
- In China, smartphone shipments fell 4.3% year-over-year in Q2 to 66 million units, with only Apple and Huawei showing growth.
- Memory chip shortages drive price increases, pressuring Chinese brands like Oppo more due to thinner margins, especially in entry-level segments.
- OnePlus 15 global launch faced U.S. delay due to FCC certification backlog from a federal government shutdown, resolved just before launch.