OnePlus to Pull Out of American and European Markets

7 hours ago

OnePlus is exiting U.S. and European smartphone markets as part of an Oppo restructuring, possibly starting this week.
Realme, another Oppo brand, will exit China, and OnePlus's global withdrawal, including India, is expected by 2027.
OnePlus initially gained fans with affordable, high-performance phones but now trails Apple, Samsung, Motorola, and Google in the U.S.
Global smartphone market leadership in Q2 2026: Samsung at 22%, Apple at a record 20%; OnePlus lags behind smaller competitors.
In China, smartphone shipments fell 4.3% year-over-year in Q2 to 66 million units, with only Apple and Huawei showing growth.
Memory chip shortages drive price increases, pressuring Chinese brands like Oppo more due to thinner margins, especially in entry-level segments.
OnePlus 15 global launch faced U.S. delay due to FCC certification backlog from a federal government shutdown, resolved just before launch.

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