smartphone market

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Phone maker OnePlus says it won't release new phones in the U.S. and Europe
3 months ago
- OnePlus announced it will not launch new products in Europe and North America, though user rights and support will continue.
- Reports indicate OnePlus is winding down operations in the U.S., Europe, and India due to market challenges and a corporate restructuring at parent company Oppo.
- Founded in 2013 to offer affordable Android phones, OnePlus expanded globally but faces declining smartphone shipments and increased flagship prices.
- Analytics predict a 13% decline in smartphone shipments in 2026 due to chip shortages, with Oppo experiencing significant shipment drops.
- OnePlus will focus on the Chinese market, while Realme phones will be sold abroad in successful regions like the Nordic area.
OnePlus to Pull Out of American and European Markets
3 months ago
- OnePlus is exiting U.S. and European smartphone markets as part of an Oppo restructuring, possibly starting this week.
- Realme, another Oppo brand, will exit China, and OnePlus's global withdrawal, including India, is expected by 2027.
- OnePlus initially gained fans with affordable, high-performance phones but now trails Apple, Samsung, Motorola, and Google in the U.S.
- Global smartphone market leadership in Q2 2026: Samsung at 22%, Apple at a record 20%; OnePlus lags behind smaller competitors.
- In China, smartphone shipments fell 4.3% year-over-year in Q2 to 66 million units, with only Apple and Huawei showing growth.
- Memory chip shortages drive price increases, pressuring Chinese brands like Oppo more due to thinner margins, especially in entry-level segments.
- OnePlus 15 global launch faced U.S. delay due to FCC certification backlog from a federal government shutdown, resolved just before launch.
Samsung overtakes Apple as smartphone market sinks to a 13-year low
3 months ago
- Global smartphone shipments fell 11% year-over-year in Q2 2026 due to memory chip shortages driven by AI demand, raising costs and prices.
- Samsung regained the top market position with a 24% global share and the strongest growth among major brands, helped by promotions and the Galaxy S26 series.
- Apple increased shipments by 3%, reaching a record 20% market share without raising prices, despite challenges in China.
- Xiaomi, OPPO, and vivo faced double-digit shipment declines as memory costs hit budget and mid-range devices hardest.
- The overall smartphone market posted its weakest Q2 since 2013, with forecasts predicting a 14% annual decline and persistent shortages into 2027.

smartphone market

Phone maker OnePlus says it won't release new phones in the U.S. and Europe

OnePlus to Pull Out of American and European Markets

Samsung overtakes Apple as smartphone market sinks to a 13-year low