Phone maker OnePlus says it won't release new phones in the U.S. and Europe
4 hours ago
- #OnePlus
- #corporate restructuring
- #smartphone market
- OnePlus announced it will not launch new products in Europe and North America, though user rights and support will continue.
- Reports indicate OnePlus is winding down operations in the U.S., Europe, and India due to market challenges and a corporate restructuring at parent company Oppo.
- Founded in 2013 to offer affordable Android phones, OnePlus expanded globally but faces declining smartphone shipments and increased flagship prices.
- Analytics predict a 13% decline in smartphone shipments in 2026 due to chip shortages, with Oppo experiencing significant shipment drops.
- OnePlus will focus on the Chinese market, while Realme phones will be sold abroad in successful regions like the Nordic area.