ai acquisition

Netflix Pays $587M for Ben Affleck's AI Startup InterPositive

2 months ago

Netflix acquired Ben Affleck's AI startup InterPositive for approximately $587 million in March.
The purchase included the company's 16-person team and involved performance-based payouts, potentially totaling up to $600 million.
InterPositive's AI tools aid filmmakers in post-production tasks like mixing, relighting, and visual effects, emphasizing human creativity.
Affleck joined Netflix as a senior advisor, highlighting a focus on integrating technology while keeping artists central.
Netflix reported using generative AI in about 300 titles this year, with CEO Sarandos noting AI enhances but does not replace human work.