- The authenticity premium matters more than efficiency for emotional connections in marketing.
- Consumers have developed pattern recognition for AI-generated content and often reject it as emotionally hollow or lazy.
- Brands succeeding with AI use it behind the scenes for personalization, optimization, and testing, not as the main idea.
- High-profile failures like Coca-Cola and Meta's AI ads led to backlash due to prioritizing efficiency over authenticity and removing human control.