10 months ago
- Apple announces major changes to App Store guidelines in the EU to comply with the Digital Markets Act.
- Developers can now promote offers across all channels, not just their own websites.
- Multiple destinations and tracking parameters are now allowed in apps.
- Users will see a disclosure sheet the first time they tap on an external link, with an option to opt out for future interactions.
- New business terms include an Initial Acquisition Fee of 2% for new users for the first six months.
- Store Services Fee is split into two tiers: Tier One (5%) with limited services and Tier Two (13%, reduced to 10% for Small Business Program members).
- Core Technology Fee of €0.50 per install over 1 million for developers on alternative terms.
- Core Technology Commission of 5% on sales through in-app promotion of alternative payments for developers on standard terms.
- Apple plans to shift to a unified business model by January 1, 2026.
- Apple disagrees with the European Commission's requirements and plans to appeal.
- Apple has until July 7 to file its appeal.