6 hours ago
- The EU Commission proposed a solution to replace cookie banners with automated browser-based privacy preference signals.
- Cookie banners are deliberately misleading, resulting in up to 90% of users consenting to tracking, while only about 3% actually want it.
- The tracking industry, led by Google, is lobbying to block the proposal, fearing lower consent rates.
- Citizens are urged to contact their representatives in the European Parliament or Member States to support the proposal.
- The privacy signal proposal is part of the Digital Omnibus reform, which includes other problematic aspects that weaken rights.