5 hours ago
- EU's AI transparency rules took effect Sunday, requiring companies to clearly label AI-generated content, including deepfakes and chatbot interactions, so users can distinguish real from fake.
- The goal is to preserve public trust; firms face large fines for non-compliance, and all AI systems used professionally must be labeled.
- Exemptions apply only for personal use and for artistic, creative, satirical, or fictional works; existing AI systems have until December 2026 to adapt.
- Tech giants like TikTok, Meta, and Google are already implementing labels (e.g., TikTok’s AI labels on billions of items), but concerns about regulatory complexity and user confusion remain.