7 hours ago
- SoundCloud has acquired Nina Protocol, uniting two platforms focused on supporting independent artists.
- Nina artists can opt into SoundCloud's ecosystem for tools like distribution, fan monetization, and equitable streaming revenue.
- SoundCloud will preserve Nina's editorial archive and genre map to enhance music discovery.
- The acquisition aims to help artists build sustainable careers through fan support, monetization, and community tools.
- Nina's CEO stated that SoundCloud shares their values, making it a natural home for their platform.