- California is launching the Delete Request Opt-out Platform (DROP) on Aug. 1, allowing residents to request data brokers stop selling their personal info with a single submission, instead of contacting hundreds of companies individually.
- About 350,000 Californians have already signed up via the DROP website since Jan. 1, as personal data collected online—like shopping or browsing habits—is often packaged and sold, raising privacy concerns.
- Data brokers must comply within 45 days or face fines of $200 per day for each affected resident, and California has already fined 12 brokers for failing to register in the system.