- Pug is an open-source product analytics tool that tracks page views, clicks, scrolls, and custom events, linking each event to a user profile.
- It offers auto-tracking with SDK initialization, requiring no event plan or instrumentation sprint, and supports identify() to merge anonymous history into user profiles upon sign-in.
- Pug provides six insight types: Trends, Funnels, Retention, Segmentation, User Flow, and Top K, all running on raw events in ClickHouse for fast, filterable answers.
- Users can pin insights as tiles on a shared dashboard with consistent time windows, period-over-period comparisons, and threshold alerts for KPIs.