- Unchecked growth in business is celebrated, but in medicine it would require a doctor; a business should primarily serve the public, with profit as incidental.
- Vicky, a Greek restaurant owner in Chicago, prioritizes quality and affordability over profit, using ripe tomatoes, extra virgin olive oil, and fresh organic meat.
- She avoids hormone-pumped chicken and advises customers to order less to avoid waste, showing service over sales maximization.
- In Japan, customers are treated as 'okyakusama' (like gods), while in America, profit is god and customers are reduced to consumers exploited by psychological and legal tricks.
- Businesses should help satisfy desires without exploiting people; supporting 'Vickies'—service-oriented businesses—is a meaningful action for individuals and the economy.