social media trends

Death of the Status Update: Why 55% of Americans Stopped Posting on Social Media

2 months ago

The author, identifying as a boomer, uses social media primarily to stay connected with real-life acquaintances, but has adapted by filtering out algorithm-driven content and non-personal posts to focus on genuine relationships.
A study by Incogni reveals a trend of Americans posting and sharing less on social media, driven by feelings that maintaining an online presence feels like work, especially among younger generations like Gen Z, and concerns over data privacy and political content.
Key survey findings show that over half of respondents have reduced posting and become more selective about audience visibility compared to five years ago, with security concerns, harassment, and time-wasting cited as top reasons for potentially quitting social media.