a day ago
- Clicking 'Unsubscribe' should have a straightforward outcome, but often it leads to complex processes that don't actually unsubscribe.
- An example from Ugmonk shows that clicking 'Unsubscribe' leads to a page with 'Update E-mail Settings', which defaults to keeping the current email frequency, accomplishing nothing.
- The ideal unsubscribe process is immediate, allows undo for accidental clicks, and asks questions afterward without getting in the way.
- Unsubscribing is a defense mechanism for users to reclaim time and attention; a slow or complex process only hardens their resolve to leave permanently.
- Respecting users during the unsubscribe process shows that you value them, and 'Unsubscribe' should always mean exactly that.