- AI-generated content is flooding the web, increasing volume but potentially reducing genuine information diversity, a phenomenon termed 'epistemic heat death' by Jarosław Szulc.
- Key theoretical foundations include Claude Shannon's information theory (AI as a zero-information source relative to training data) and George Akerlof's 'market for lemons' (trust collapses when quality is unverifiable).
- Three laws proposed: verified human content gains value as diversity shrinks (I), traffic metrics don't measure information value (II), and verification's premium compounds over time (III).
- Data is mixed: some studies show high AI involvement in new content, but a Common Crawl analysis found AI-generated content plateaued after briefly overtaking human content in late 2024.