- Jason Zigelbaum built Zigpoll, a survey and customer feedback platform, after identifying a gap in understanding customer behavior in e-commerce.
- He bootstrapped the company solo, without cofounders, funding, or a sales team, reaching $125K MRR (around $1.5M ARR) and doubling revenue annually.
- The initial focus was on e-commerce, but Zigpoll now serves SaaS teams, offering post-purchase, exit-intent, and CRO surveys to capture honest feedback at key moments.
- Key growth channels include the Shopify App Store (about one-third of signups), word-of-mouth from agency operators, and AI tools like ChatGPT (14% of signups).