- 88.4% of games industry workers, mostly developers, believe generative AI use should be disclosed on digital storefronts like Steam.
- Valve's AI-disclosure policy, introduced in January 2024, was relaxed in January 2025, requiring disclosure only for player-consumed AI content, not efficiency tools.
- 48.7% of survey respondents disagreed with Valve's relaxed approach, while 32.1% agreed and 19.2% were unsure.
- Majority of respondents would disclose AI use for administrative or concepting purposes, indicating strong support for full transparency.
- 51.9% favored storefronts providing a list of criteria for AI use disclosure, such as QA, store descriptions, or concept art, over simple yes/no or percentage estimates.
- Over 70% of respondents work in small companies (up to 49 employees), with 78.5% never using AI on their own projects, and 73.4% expressing negative attitudes toward AI.
- 45.5% reported being banned or discouraged from using GenAI by leadership, while 26.4% faced some encouragement or mandate to use it.
- Among AI users, popular uses include ideation, code generation, documentation, and prototyping, but over 80% oppose using AI for art, voice acting, narrative, or audio in final products.
- Survey comments reveal strong opposition to AI and support for disclosure, with some calling for bans on non-disclosing companies, while others see AI as a necessary tool.