7 hours ago
- Fandango's survey showed high Gen Z theater attendance, but it was based on a biased sample of movie enthusiasts.
- Other surveys (Pew, Gallup) reveal Gen Z sees fewer movies than previous generations at the same age, with a significant drop since 2007.
- Overall box office has not recovered to pre-pandemic levels, and the non-moviegoing population has increased.
- Moviegoing has shifted from spontaneous habit to planned outings, reducing frequency.